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REASONS TO EXHIBIT
Indian Market Consumption, Growth & Distribution
PALM is witness to India’s robust consumption of audiovisual install and stage rental business, attracting local distributors, as well as International brands entering India on the wave of aggression in pro audio distribution. The pro sound, light and audiovisual market continues to mature across India. Even as the Indian event industry continues to grow, attracting top acts and artistes from across the world, diverse industries are creating new opportunities for sales and consumption. Growth is driven primarily by a surge in the event and hospitality industry, as well as corporate AV business. The pro sound, light and audiovisual segment has registered growth in the number of rental companies and systems integrators catering to the events and corporate segment. All major brands are entering India on the PALM platform as international brand power has been confirmed in the Indian market context, which affords high quality sound, light and AV equipment. Furthermore Indian distribution has enough scope & depth for supporting new brands, thereby fuelling the industry.
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