Promotional Campaign

With 15 years of experience in the Indian market place, we know what it takes to attract the kind of dedicated trade audience you want to meet. We invest in a highly targeted, comprehensive promotional campaign that includes:

Industry Magazines

Continuous PR campaign (pre & post) through some of the top Indian and International magazines.

Association Support

PALM™ associates with leading industry associations across the country to promote the show to their members & subscribers.

Online Affiliates

Awareness through web banners on industry and trade websites (national & international) and on websites of top industry magazines.

Digital Marketing

Social media activities through Facebook, Twitter, Linkedin, Flickr, Pinterest, Google Ads and more, thus ensuring accessibility to information on one click through your smart phones, tablets and laptops.

VIP Invites

Special printed invites are sent to Government institutions, Industry associations and Market drivers.

Invites

Invitation cards are sent out to Industry associations, Exhibitors and Media partners to invite their key customers, thus bringing quality trade visitors to the show.

Electronic mailers

Our email campaign includes an initial block your date/ registration drive, regular show updates, registration reminders, live show updates and highlights/features to our extensive database which is managed and updated regularly.

SMS Campaigns

Short and to-the-point SMS messages are sent out at regular intervals three to four months prior to the show.

Press Advertising

Highly targeted advertisements are placed in mainstream newspapers leading up to and during the event, to reach out to a wide audience across India.

Outdoor Campaign

Outdoor publicity through hoardings across the city, show standees in the showrooms of exhibitors across India, bus back advertisements and posters prominently displayed in all possible retail outlets throughout India.